Youtube SEO – the best ways to make VSEO on Youtube

Videos are an inseparable tool for marketing and SEO. Youtube today, is the second-largest search engine after Google, which makes it a great place for marketers or anyone that wants to make an income from the platform, That is why learning Youtube SEO will help you figure out your strategy and way of approach.

How to get started?

At first, you are going to need your own Youtube channel. The channel can showcase your business, your product or it can just be viral the point is that Youtube is a platform full of marketing and affiliate opportunities that I will explain later.

Starting a channel

1. The first things in starting a channel are choosing a name and a URL, there are good names there are correct names and there are perfect names. To make sure you are doing it right try to incorporate your company/brand name add your hallmark and try to get your vanity URL (not everyone gets it, it is conditioned with having at least 500 subscribers, the channel is activated for at least a month and it has a banner and an icon).
2. Now that we chose a name for our channel we need to select our keywords and the country we want to be ranked in. To select the best keywords, we can use different tools such as Google’s keyword tool, the words need to have big search volumes and they need to be relevant to your business so it improves your Youtube SEO.
3. So we have a name and we have geographically focused our business to a certain country or several, now comes the time to write the description. Your description should be informative, niche related and it must contain keywords to make sure you have a better Youtube SEO rank.
4. Your channel is starting to take shape and this is the part where you create your channel’s homepage. When creating a homepage you can place a video at the top of the page that will automatically activate when someone enters your channel, it is important to emphasize your business or service in that video as well as provide a link to your website/business/product so viewers can refer to it. Make sure your channel is organized and arrange your playlists.

Youtube SEO – Behind the scenes

We discussed what needs to be done inside the channel to make it rank high on Youtube SEO however, we need to make sure the channel can reach as many people as we can get it to so, we need to go through the relevant factors for a good Youtube SEO:

• Video quality- We all know the feeling of watching a video of low quality, we do not like watching it the same way Youtube doesn’t like showing it, so if you want your video to rank high on Youtube SEO you need to make sure your video is of good quality. Since Youtube likes to provide a good viewer experience falling in that category can help you boost your channel organically.
•  Metadata- Just like in an SEO process for a website, in Youtube, it is also important to put in all the metadata for the Youtube SEO to rank your videos higher. You can put your keywords at the beginning of your video’s meta description and your website’s address in the video’s description. This is one of the most important Youtube SEO ranking criteria.
• Social signaling- When your viewers start liking and sharing your videos Google starts to take notice. Make sure to share your channel on as many relevant platforms as possible.
• Subtitles and transcripts- One of the greatest tools on youtube using subtitles can help in gathering crowds we didn’t have access to before. Using subtitles can help us gather followers that do not speak our language and can suddenly view our content. Another major factor for using subtitles is that you can index them to increase your Youtube SEO. For the beginners on Youtube, you can add automatic subtitles from Google however, you will have to make changes and adapt the subtitles, which still leaves you with a great feature.
• Pictures and explanations- Youtube allows publishing a picture with explanations, using that can help increase the CTR (click-through-rate), views, and shares for your videos. You can choose the picture you publish and create an interesting image, one that will make the audience want to see the video. Using explanations, you can add text to the video where you can put notes, links, and even calls to action
• Branding- Branding isn’t exactly a factor for Youtube SEO however, branding can increase the number of viewers and followers. The branding can be done using Youtube’s features such as making an intro for your channel to make it more unique.

Creating interesting content with Youtube SEO

Like any other platform, Youtube SEO is based on providing quality content to your viewers. To create quality content there are some important stages in the process of making quality Youtube SEO:

• Define your viewers- Make sure you define precisely the type of crowd most fit for your Youtube SEO. You can do that in the same way any SEO is done.
• Emphasize the advantages of the product/service you provide- Make a list of all the advantages of the product/service you are selling and try to make a visual example out of any advantage, make it simple, and cut to the chase. To present the product’s/service’s advantages in the best way use words describing the extra value for the client.
• Look into what your competition does – Follow your competition and see what they upload, characterize their activity, and find ways to make advantages for yourself.

In conclusion, the popularity of Youtube SEO is a grand opportunity for people that are into SEO, and making a good quality video nowadays is not a difficult task especially if you are looking to upgrade the value you are providing to the client.

 

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