What is generating leads – lead magnets: a beginner’s guide.

Leads are essential to every business. What is generating leads? And what are lead magnets? We are here to explain and expand the subject. first of all, you’ll have to understand what is a lead.

What Leads Means?

Lead is a person/buyer, who is looking for some kind of product, and showed attention of any kind to your advertising.

Let’s say you were interested in a pair of shoes online, and you opened an account but haven’t purchased anything yet. You now became a lead to this shoe store. The company will send you emails, about new products and services, which hopefully bring you back.

What Does it Mean Generating Leads?

Generating leads is a form of attracting potential buyers (people who have shown interest of some kind in your product). So how do we attract potential buyers to our site? Here are a few examples:

| Sending coupons.
| Special events.
| Surveys about the service.
| Subscription links.
| Blog posts.

This is how generating leads looks like, and these are just a few examples of them. You will learn more in-depth about what is generating leads later.

There are many ways of advertising your company’s product, but sometimes there are people who need some extra warming up to the idea of making a purchase. It may be because of the price or just because they forgot about it, by generating their interest (generating leads) you’ll ensure you did everything in your power to sell your product.

What is the process of lead generation?

After we explain what is generating leads, you’ll need to understand how that process works.

• A person finds your company from a blog or a social network post, then he will click on a call-to-action (CTA) which can look like a button, image, or a massage. 
• CTA will redirect the potential customer to a landing page, which purpose is to collect important customer information. By suggesting them some sort of valuable offer. 
• After they fill some sort of a form, you gather that information to use in generating leads to your company’s business. 

That is the basis of how generating leads works. But there is an important tool you can use to generate even more leads. Many company’s use it in their businesses, some of these may be very familiar to you.

 

What are lead magnets?

A lead magnet is a way to exchange a proposition for information. Meaning you can suggest to your customers subscribe to your leading form or landing page. By doing that they leave their information (email, phone number, name, address). This is a way of collecting important information about leads that generate interest in your company’s product.

What is a highly converting lead magnet?

Anything that gives instant value to the potential customer. It can be a survey that offers a coupon for a specific product on your site. People are not going to waste their time for free. most people are visiting a site for about 20 seconds. At that time we need to give them some kind of value for their important information.

A free trial is one of the best lead magnets. almost every app or software company today uses free trials of their product. professional people will mostly pay for it upfront, but most people want to try the product and its services before they splash the cash.

 

When we are talking about what is generating leads and lead magnets, we need to understand, that people will gravitate towards free trails and time-consuming surveys that give value. But is there a lead magnet that does not require a “gift”.

 

Case study

A case study can be a very effective marketing technique. It’s a special report about your company’s service. It can be encouraging to see a lot of praise towards a company’s product, and it can encourage potential customers to open their wallets.

A quiz

this is a way of engaging with your customer and showing that you truly care about their interests. by implementing quizzes you can generate 30% more leads for your business.

After we showed you what are lead magnets, we will expand on what is generating leads, and how you can generate traffic to your landing page to start the process. 

You need to use online marketing techniques, these techniques include:

• Social media – Facebook, Instagram, and much other social media is the first place to market your business and products. people scroll on social media every gifted opportunity. use swipe options on stories and call-to-action in social media platforms to make it easier for the customer to make parches or leave their viable information in the palm of your hand. 
• Content– you can implement your content online across many platforms, content gives free and useful information. while the customer is reading you can implement call-to-action (CTA) anywhere on the content page.   
• Blogs– The reason why blogs can be so useful in generating leads is that u can use them to redirect potential customers to your landing page. use any subject you can to write a post about that has a direct link to your product, then leave a CTA button to comfortably generate leads to your landing page.

Why not just purchase leads?

Do you know that feeling when you are waiting on a very important phone call, and instead you receive a call, from a salesman who is trying to sell you some product that you have no interest in at all? Making the whole idea of this product very annoying, and probably make you hate that company for wasting your time. 

Well, buying leads is a form of that. By purchasing leads you are using other sites that have no connection to your company, to bring people who don’t know what you selling to your landing page. You are making people mad by interrupting them. You don’t want people to view your company as spam and flag you. Generating leads naturally, will lead to people potentially purchasing your page, and visiting more often than not. Which is the whole point of generating leads.

 

Lead generating software.

If you are still struggling to generate leads, we highly suggest you try LeadsGorilla, one of the best tools to help you in your business. This lead-generating software can elevate your business to that next level by finding leads on Facebook and Google. Locate high-paying leads, print high-quality reports about your traffic, Generate Beautiful Print-On-Demand Optimization Lead Magnets. and much more.

You can start generating leads straight away, if you don’t like the software after 30 days you can get your money back, and use the different techniques we listed above. 

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