Top 13 Most Effective Marketing Strategies

Human behavior generates the most effective marketing strategies. 

Getting under the skin of your potential customer will get you to the best results. Think about it, if you don’t know you’re audience – Who are they? What age are they? Gender? What are they afraid of and What are their desires? You will spend big amounts of money to no avail.

To get the most of Marketing you need a strategy, with good strategies you will get exponential growth of your business. For that, you first need to know what strategies are there and which is the best? In this article, we will explain and navigate you through various strategies which are used by top brands. 

• Effective Marketing Strategies To Get Your Business Up And Running, Fast!

Small businesses owners highly depend on low-budget strategies with the highest ROI possible. So we assembled a list of the best High-ROI strategies that you should apply to you’re that will skyrocket your business.

• First And Most Important Strategy – Setting Goal and Budget

Without setting a Goal and budget, how would you know if the campaign was successful?

The answer is – You won’t, without those elementary things, it will be very difficult to know precisely if the Campaign did its job on the right side of it. Statistically, marketers are more likely to succeed in their campaigns if they set up goals by whooping 429%. 

Setting a budget – Small business owners should not spend more than 12% of the total revenue on Marketing, And the recommended amount by the U.S S.M.A  is 7-8% of the total revenue.

Choosing the right KPI’s – Best ones are Sales Revenue, Cost Associated Per Lead Acquisitions, Customer Lifetime Value, Online Marketing ROI, Site Traffic: Lead Ratio. You don’t have to choose those but they are highly recommended.

 

• Focus More On Your SEO 

Today most people searching the web automatically ignore ads and go straight to the first search results. Preferably do an SEO course or get a professional SEO optimizer to get the best results. If you want to do it yourself without buying a course, use Youtube tutorials and SEO tools like Ubersuggest, SEMrush, or KWfinder to find the best keywords to rank for. 

Don’t Bother focus on high competition short keywords instead focus on Long-talk keywords with low competition. If you have a cleaning business don’t use “cleaning service” as your keyword try finding something longer and more specific like “cleaning service for apartments”. 

 

• Pick One Social Media And Focus On It

Covid taught us one thing if your business isn’t on the web it doesn’t exist. Every business owner has to set foot on social media. it is very tempting to open up a page on every media and try your luck on every one of them, but DONT. What you should do is focus on one and Master it. 

Why? because managing three four or five social media platforms is very difficult, overwhelming, and not necessary if you focus on one platform you could extract the full potential of this platform and maximize the exposure and the revenue you get from it.

How to maximize the potential of social media you ask? follow those 7 steps that will help you master social media.

1# Draw your perfect target – For the best performance, you will need to find your target audience. Think about who are your customers, and draw those people. Do your business appeal to the younger audience? Parents? Students? In what industry are they working? what are their income and Education? Where do they live? You can use Makemypersona.com to help you with this task. 

2# Got your persona? now identify where are they lurking – After you find who is your target audience, you need to find what platforms they are using the most. Use Buzzsumo and Ahreft to do this research.

3# Competitor’s research – Check where your competitors focus the most. This will help you learn what are they doing to try and exploit this information for your advantage. 

4# Using pain and fear – Quora can make your life easier for this one, research your targeted audience, what inflicts their pain and fear in life, and produce content that focuses on those fear and pain points.

5# Engage with your audience – Plain and simple but very effective, people want to know someone is listening to them.

6# Consistency – For it to be easier take one day and make content for a few weeks or preferably for a month prior. Automate Social sharing with tools for consistent publishing on your media platform. 

7# Improve – Every week check the results, evaluate and improve your strategy. 

 

• Building mail distribution list

Email distribution is of the best revenue-generating channels nowadays. 61% of the marketing professionals declare email marketing as one of the most effective marketing strategies to generate revenue. In other words don’t invent the wheel, use it. Start building your list as fast as you can, use popups on organic content to invite potential buyers to subscribe to your email list. 

 

• Influencer Marketing 

  The highest ROI by far Generated from influencer marketing. Use it until you build your influence in the media. Statistically, with influencer marketing, you can get up to 650% ROI.

That is why you see lots of influencers promoting small businesses that grow very fast after that and get more influencers to promote them. 

For the best results follow those steps:

1. Use the KPI’s you selected in the first step
2. You already chose the best social media for you, chose this platform, and search for a credible influencer on this platform.
3. Plan your sharing schedule to connect with the influencer’s marketing.

• Don’t Try To Sell On Every Post

Content is the king, Not every single post should sell something to your audience even tho it feels like a waste. instead, give them some new knowledge and teach them something they want to know. How hard it is to D.I.Y add a Lil fear to them and they will buy more of your services. Don’t include Calls to action in your content and focus on what your customers would want to know not what you want to tell them.

 

• Use Surveys, Listen To Your Audience, Learn And Improve.

The better you know your audience the easier it is for you to generate revenue from them. It is crucial to Research every aspect of your buyers, and find the best way to communicate with them in the most efficient way possible. It is recommended to use Surveymonkey to generate more knowledge about what your audience wants.

 

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   Advertising On Facebook

Facebook dominates the world of advertising. Only 7% percent of the entire marketing industry doesn’t use Facebook ads in any form.  There is an obvious reason that using Facebook is one of the most effective marketing strategies, Facebook has a large audience with roughly 2.91 billion active users, and a very smart ads AI engine.

 

• Make Sure You Are On Google My Business

As a small business, it is crucial for you to list yourself on the local market. even though it is still a mystery how Google ranks local businesses but it’s still better to be listed and take a chance than just ignore the existence of this option.

 

• Always Search For New Collaboration and Partnerships

 

• Prevent Losing Existing Customers

New customers have a merely 10-15% chance to buy from you, but an existing customer Has between 50% to 60% percent to buy from you again. in other words you can’t afford to lose existing customers! Ok, but how do you retent them? IMPROVE ONBOARDING PROCESS.

How? That’s what you want to do: 

Try to establish why you losing clients and focus yourself there. If you know where you did wrong you would know how to fix the issue and save the next existing customer from leaving you. Help your customers achieve success and quick wins. Create as much evergreen content as you can.

 

 

• Effective marketing strategies – Tell Your Audience A Story 

A good story that will engage your audience on an emotional level can result in conversion rates rising to up to 450%. Allow your audience to be a part of the story, be authentic and you will attract loyal followers to your business.

 

• Freebies Get You Higher

Free mini-course, Free consultation, etc’ make your CTR go higher. Show them how you can help them make a quick win. Those freebies will give you more credibility in the eyes of the consumer and make their doubts just go away. If they don’t doubt you, they trust you, if they trust you they will probably buy from you. Freebies are one of the most effective marketing strategies in past years that is adaptable to work in almost every industry.

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